Design & Brand Experts
Creating an identity
Design & branding is crucial for live events because it creates an identity for the whole communication. From a simple conference title, to a fully themed event, design and branding provides the creative hooks to hang everything else from, ensuring the environment, the content and the look & feel of the entire event are engaging and consistent.
Often the identity lives on after the event, playing a lead role in an ongoing communication, and is proving so successful, that our clients are now regularly briefing us on design work outside of the live event arena.
Whatever the channel of communication, the more elements there are within the brief, the more we can create an amazing look and feel over a wide variety of media. Whether it’s on or off-line, our designers get excited about bringing a brand to life. We see ourselves as guardians of our client’s brand, so we’re always considering their guidelines, values, and tone of voice to make sure everything we put forward feels right as well as looks good.
Knowing your audience
Knowing your audience is the key behind great creative. Of course, we all want every piece of design and branding to look amazing, but we must also ensure that it’s guaranteed to engage an audience. Making people feel personally connected with a communication is vital to getting their commitment to it, so it’s important that we clearly understand who the communication is aimed at, and how they are thinking and feeling right now, so that we create a visual identity that they will recognise and embrace.
We’re really proud of the huge variety of ways we’ve found to bring our clients’ brands to life. The whole team loves to get involved, getting under the skin of the communication in order to design a suite of creative that works across a live communication, print, online, social media and video. You let us know your message and we’ll provide you with some stunning creative for it!