Setting the scene
Baxi is very proud of its brand. And we’re proud to work with them too. It is one of the biggest boiler manufacturers in the UK and has a heritage of 150 years. Baxi asked us to showcase the key areas of the its business for their Sales Conference, to bring the brand to life and inspire the sales and marketing teams for the year ahead.
The event story
We worked closely with the marketing team and speakers from across the business, to create Baxi’s biggest and best sales conference to date. We created a format and an environment that would be completely unexpected, which ensured everyone in the audience was engaged from the moment they entered the event space. It felt new and exciting to be part of it. We took an enormous empty space at Stadium MK, and transformed it into a Baxi brand showcase. With a huge central stage, several branded inflatable pods and a Baxi branded articulated lorry creating a breakout backdrop, the brand environment was complete.
Every session on the agenda was creatively developed to be on-brand, on-message… and fun. With a forum theatre, interactive quizzes and even a game of breakout roulette, the Sales Teams enjoyed and, more importantly, absorbed the key messages of the conference. Their sense of motivation was palpable! We replaced the traditional, formal gala dinner with a high energy, fun evening of entertainment, finishing the event on a high.
After the final curtain
Great use of space. I wanted to know what else was in the pods and behind the lorry!
Very impressed! It showed that we are a 1st class organisation and always thinking about the future.
Got the WOW factor when entering the arena! The speakers made me feel proud to work for Baxi.
We Empower You to Achieve Your Brand Communication Objectives
We'll get under the skin of your brand, to discover what’s important to you, and articulate your message to the people who matter. We'll immerse them in interactive environments that bring your brand to life. And we'll energise them with interesting & effective communication that engages on an emotional level. We'll motivate your people, enhancing the way they think, feel and act about your key business priorities. Thats how we'll get results for you.Talk to Jon Kelly