A perfect collaboration
One of the great things about working closely with a loved British brand like H&B, is that we are genuinely excited by their business and their plans, and we share many common values, which makes collaborating with them on their retail conference one of our favourite things to do. One of the challenges of working together so successfully over the years, is coming up with new and fresh ideas to bring the brand, their strategy and their key messages to life!
This 2-day event was 12 months in the planning, with every part of the M&P business involved in the production. From our live event specialists and our technical team, to our communication professionals, content creators, video producers, design and branding experts and app developers, the event touched every part of the agency –Jon, our chief potato even designed and choreographed the opening show!
A true chart topper
Every M&P event identifies a key client communication objective, and creates a brand experience to immerse and engage the audience around that objective. H&B were ready to share their new business strategy with their retail teams from the UK, Europe, Scandinavia and the wider world. They wanted to excite stores with the business plans, engage associates with the brand purpose and beliefs, recognize the most loyal of colleagues and reward those who had gone above and beyond.
Being held in the ACC Liverpool, a leading music venue in a music-mad city, and with the H&B DNA being one of our key messages, our theme perfectly linked the two – Now That’s What I call H&B! And we took every opportunity to showcase just what makes H&B who it is, and just what makes a H&B person who they are, throughout the event.
1600 delegates arrived early on the first morning, already eagerly anticipating the surprises in store following a very successful event app launch, which engaged everyone with the event, weeks in advance. By the time they arrived on site, excitement was at fever pitch, with many delegates really taking the theme to heart and coming dressed to impress!
The first port of call was an impressive supplier exhibition, where delegates began the day immersed in product and key brand messages. New product development was the key theme here, and innovation could be found everywhere, with almost 50 suppliers showcasing new and exciting products, and encouraging delegates to take part in healthy challenges.
Then it was over to the main stage for an inspirational opening show, where a 50 strong choir flash mob, choreographed by M&P, performed a spinetinglingly beautiful and emotive medley of songs. It was quite an act for our presenters to follow, but with our help on scripts, visuals and delivery, they nailed it. Supported by a feast of technical wizardry including a 20m main screen and 4 LED supporting screens, our delegates were immersed and engaged by traditional and digital content, painstakingly developed by the M&P team in collaboration with the client. In all, we created and produced the content for the main stage, and four breakouts, including 18 videos and 5 animations to bring H&B key messages to life.
The choir re-joined us for a big finish to the day, leading the audience through a recording of our own song, penned by M&P, which would form the track to which our on-site highlights VT was edited. And later that evening, the entertainment and awards evening lit up the room, quite literally and some points, from start to finish.
Interaction and feedback continued on the app throughout the event and beyond, with hundreds of inspired colleagues sharing their post event actions on the activity wall. A magazine style communication to summarise the key messages of the event was also made available in print and on the app.