Jessie Pavelka UK Tour

Motivating & energising people to walk The Pavelka Way

Setting the scene

M&P worked closely with Jessie and his PR team to raise his profile and further connect him with loyal fans across the UK. His first UK roadshow was a seminar style show communicating his fitness philosophy, the Pavelka Way. Jessie wanted to engage with the audience, talk to them about their personal stories and inspire them to achieve their health & fitness goals.

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The event story

The content of the event was based around the question ‘What If’ to get people thinking about their life choices in several areas – ‘Eat, sweat, think, connect’!  The Pavelka Way is not just about inspiring delegates to eat right and exercise, but to motivate them to identify the reasons why they want to lose weight and to buddy up with like-minded friends to help them on their journey.

Meet & Potato worked collaboratively with the PR team to understand Jessie’s objectives and create a ‘show feel’ across all four venues.  We suggested an in-the-round layout, to enable Jessie to really connect with his guests.   Weekly project calls in the lead up to the event enabled full collaboration between teams, to deliver the perfect brand environment and supporting presentation content.  We created a lovely, intimate production, which enabled Jessie to interact with the audience and helped the audience to feel comfortable sharing their stories.  With lighting effects and projection, we created a sense of theatre, and really brought Jessie’s brand to life.

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After the final curtain

We Empower You to Achieve Your Brand Communication Objectives

We'll get under the skin of your brand, to discover what’s important to you, and articulate your message to the people who matter. We'll immerse them in interactive environments that bring your brand to life. And we'll energise them with interesting & effective communication that engages on an emotional level. We'll motivate your people, enhancing the way they think, feel and act about your key business priorities. Thats how we'll get results for you.

Talk to Jon Kelly