One of the greatest things about working in events is that it allows us to use our imagination to its fullest.
We all day-dreamed when we were young, about becoming astronauts and journeying into outer space, running away and joining the circus, or becoming international superstars finding ourselves on the red carpet at the Oscars. Didn’t we?
Those examples might not have been your exact childhood fantasies, but whatever they were, within the events industry there is scope to once again dig deep into your imagination, to dream up the most ingenious and inventive ‘creative wrappers’ by which to theme an event. The more imaginative, the better in fact.
It seems a shame that society leads us to believe that the older we get, fun, especially in a professional sphere, should become a less frequent occurrence. With that in mind, we at Meet & Potato sometimes have to pinch ourselves, as we sit strategising how best to produce our very own Narnia, space station, or Oscars awards ceremony for one of our clients’ internal communications conferences.
Of course Live Events isn’t just a world of whimsical fantasy, or an excuse to spend our clients’ budget on style over substance. Instead, experts believe that creating an immersive environment, helps to raise levels of emotional engagement by appealing to all of the senses, plunging delegates into a shared story, which the human brain instinctively relates to, according to Event Psychologist.
Appealing to an audience on both an intellectual and emotional level is thought to be the most effective and memorable means of communication, using data alongside narrative to help us make sense of the world.
Of course we at M&P take that to mean the taller the tale, the more chance of delegate engagement, which effectively gives us creative licence to go wild with a theme (goody!).
However, as a personal aside, I believe that regardless of the psychological theory surrounding immersive techniques, the simple truth is that immersing an adult into a world of make-believe allows them to channel their inner child. In turn, opening their mind to a realm of possibilities, most of which they had forgotten they ever believed existed. In fact re-introducing adults to their own imaginations through engaging and immersive event techniques is, in our opinion, a sure fire way of allowing them to broaden their horizons, push boundaries, break moulds and tap into their neglected creativity. Moreover, nurturing their imaginations for the duration of the event, might even have them believing in themselves once again. The way they did when they were young, when they believed that the world was their oyster and anything was possible.
Now where is the harm in that?