Well we did it everyone! Holland & Barrett Conference Carnival 2016 is well and truly under our belts. And what a conference it was.

Brand experience was a key objective of this event and it was clear to see from start to finish that we achieved above and beyond expectations. For two days we hired the whole of the Butlins Resort in Minehead, and we can’t thank the guys there enough for all of their hard work, they really helped make the event as seamless as it was. We think Billy Butlins would be extremely proud!

From arrival, delegates were immersed in a H&B playground, fit with funfair, BBQ and band on The Green. It was a feast for the sense and a true Carnival experience. Lights were out early on evening number one as it was an early start the next day, as H&B exhibitors worked their magic on the delegates before they were led into the main plenary by a huge carnival parade. At 9.30am, the atmosphere was electric!

From main plenary, into four fantastically themed breakouts straight through to a lip sync battle in the closer featuring both the CEO and COO of the company – there was never a dull moment!

And that was all before the gala dinner.

At 7pm sharp a drinks reception was held where you could feel the anticipation building before the big reveal. Once the curtains were drawn, the 1600-person strong dinner arrangement was exposed in the Skyline Pavilion, looking utterly beautiful.

As delegates filtered through they were treated to a floor based acrobatic display, followed by an extremely impressive high wire act. Dessert was doubled with African dancers and the evening ended with an almighty display from the flame thrower, but really the night had only just begun as delegates made their way to Club H&B where they could party through to the wee hours.

We are very, very proud of this one. Truly a team effort – the A-team to be exact – we have many people to thank who helped deliver this. You know who you are!

Until the next time. M&P. Xx